Introduction To Email Marketing
customers, since once your prospect has been added to our mailing list, you are able to
develop a relationship with them, that will encourage sales as well as repeat sales (which
will make up the larger majority of your email marketing income).
The Tools You Need
In order to begin building a profitable email marketing campaign however, you will need to
make sure that you have all of the tools that are required, including:
1) Professional Auto responder Account
With auto responder services like:
www.GetResponse.com
You are able to set up an unlimited number of mailing lists, each one featuring customized
code that serves as your opt-in box. By segmenting your lists, you will be able to tailor your
emails so that they directly communicate with targeted groups of subscribers who are
interested in specific information or topics.
(Noted: You can send Unlimited Emails for FREE with NO SUBSCRIBERS or
SENDING LIMITATIONS with this program Visit HERE)
2) Squeeze Page
A squeeze page houses your opt-in form and provides a place for your contacts to find you,
evaluate what you are offering and make the decision to become an active subscriber of
your list. A squeeze page is very similar to a sales page in terms of its primary function is to
pull in customers and motivate them to take action, in this case, subscribe to your list.That call
of action is essential in creating high performance squeeze pages, and you must place
emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will
not be added to your list. You need to clearly direct visitors to enter in their name and email
address as well as instruct them to confirm their request to join your list (if you are using double
opt-in). One thing to keep in mind when developing your squeeze page is that it should motivate
visitors in the same way that a traditional sales page should, however, the actual structure
of your squeeze page will be very different. With sales pages, they are typically designed to
offer as much information about a particular product or service as possible, since the main focus
is on transforming a visitor into a customer.
With a squeeze page, you aren't asking your visitor to make a decision to purchase or commit
to anything other than to subscribe to your mailing list where they are rewarded with a free
product. Keeping this offer or giveaway in mind, when you develop a squeeze page, you need
to have a strong focus on your market, and design your offer around an existing problem, need
or question. To come up with the best incentive offer possible, you'll need to thoroughly
evaluate your market as well as competing offers so that you can create a relevant product
that is in demand and likely to capture attention from your target audience. Squeeze pages
should be designed to offer a clear navigation system, basic structure and template and a
compelling offer. example of squeeze page provider is Promo.com.
To summarize, your list building funnel consists of three major parts:
1: Squeeze Page With Opt-In Form
2: Compelling High Quality Offer or Incentive
3: Follow Up Emails And Broadcasts ( This program will help you write email that will bring you
sales EmailSuite)
We will discuss the anatomy of a successful squeeze page in an upcoming Posts, so that you
can begin to develop your own.
3) Giveaway (Incentive)
Your giveaway is essentially, the most important element on your squeeze page. If your offer
doesn’t motivate visitors into subscribing, all of your marketing efforts will be lost.
This means that you need your offer to be of interest to the majority of your target market,
rather than to a small group of subscribers. The higher the quality of your giveaway as well as
the more relevant your offer is to your market, the easier it will be to recruit new subscribers.
There are many different ways to ensure that the product you are giving away is of a
high-perceived value by your subscriber base and likely to be successful in converting new
subscribers.To start, consider the different types of products that are being successfully sold in
online marketplaces and create a shorter version of a hot selling product, and offer it for free to
anyone who subscribes to your list.
If competitors are successful in selling a similar product and you are giving away a high quality
product based on the same topic, imagine just how easy it will be to recruit visitors and
subscribers to your site. And better yet, what better way to begin building a relationship with an
active subscriber base than by offering them something of equal value with no strings
(or price tag) attached!
You could offer:
Free Reports
Free Ebooks (full length of leaked chapters) Free Tutorial Guides
Video Tutorials
Free or Trial Access To a Membership Program Free Booklet with “Top Tips”
Free Weekly Newsletter Subscription
Free templates or graphics
Free Audio Interviews, Lessons, Tutorials
The key to creating a successful giveaway product is in its overall relevancy and existing
demand. You want to make sure that your target audience is actively searching for similar
information, and that it is being sold successfully in the marketplace. If you do that, you will
have little difficulty building a massive list of targeted prospects who will be eager to receive
your emails and broadcasts. If you plan to promote an eBook or e-course of some kind, a very
powerful method of building a massive mailing list while generating new business for your
product is by offering a leaked chapter of your info product. By offering this free chapter, you
are able to provide new subscribers with a sample of the quality of your work, as well as
generate buzz around your upcoming product launch. If your product is well written, you will
find it exceptionally easy to build a subscriber base of people who will likely purchase the full
length version when it launches. This is also a savvy method of creating a viral campaign for
your upcoming launch as people pass around the 'leaked chapter' to everyone they know.
If you are interested in outsourcing your project to experienced freelancers, you can easily find
a trustworthy professional from the following freelance marketplaces:
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